The Lean Post / Articles / Why Toyota Won
Executive Leadership
February 13, 2006
In an op-ed opinion piece in The Wall Street Journal, James P. Womack, founder and chairman of the Lean Enterprise Institute, explains that Toyota "won" not because of car models but because of its business model. (Subscription needed to read the entire story.)
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About James (Jim) Womack, PhD
Widely considered the father of the lean movement, Womack has been talking and publishing about creating value through continuous innovation around deep customer understanding for many years. In the late eighties, he and Dan Jones led MIT’s International Motor Vehicle Research Program (IMVP), which introduced the term “lean” to describe…
Read more about James (Jim) Womack, PhD
Executive Leadership
